"Maybe I'm too picky, but I have the worst luck when it comes to finding concealers I actually like. I need something that is full coverage and lightweight and works with my dry skin — I'm not about that patchy life. It's been a challenge to find something that works for me, but the E.l.f. Cosmetics Hydrating Camo Concealer ($6) checks all my boxes and then some. It blends like a dream with my trusty beauty sponge, and I rarely have to reapply it throughout the day. Enough said!" — Jillian Selzer, senior social media editor, Makeup.com
"I'm sure most of you have heard about the original version of this concealer and that it's a dupe for that one prestige concealer that's all over YouTube. But if you have naturally dry or combination skin, this hydrating version of it may be a better fit. For as special as the soft formula is, the wand is the big selling point: it's thick and big, and it deposits the perfect amount of product wherever you need it. It's also only $6, which feels like an actual crime." — Samantha Sasso, associate native beauty editor
"I've never been one of those 'Oh, I'm just wearing concealer'-type of girls (please, I need a hell of a lot more coverage than that), but if I were, it'd be thanks to the E.l.f. Cosmetics Hydrating Camo Concealer ($6). The moisturising formula seamlessly blends onto skin and is opaque enough to cover up even the gnarliest of breakouts but never dries or flakes as the day goes on. So while I'm still adding it on top of my everyday foundation, the end result looks 10 times more natural than it normally would — and for less than the cost of my Starbucks order." — KC