"Let me start by saying: I never leave the house without mascara and am very picky when it comes to how my eyelashes look; I want them to be fanned, lifted, and volumized without looking like I layered on the product (which I'm usually guilty of). The Maybelline New York The Falsies Lash Lift Mascara ($9) quickly became one of my holy-grail products shortly after it launched. It does everything I could ask for, and my lash curl lasts all day. Nothing else matters." — JH