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Slide 5 of 14

Gwen Jimmere of Naturalicious

"I've been asked how I'm handling everything so well in light of the current racial climate, and truth is, I'm not. I am the mother of a 9-year-old boy — who you may lovingly know as our Chief Candy Curator — who asked me if George Floyd could have been him. And, through tears, I had to tell him that yes, that's a very real possibility. He also asked me if his friend (who is white) would ever have to have the 'police talk' with his mom, and I had to, yet again, remind him how unfair it is that no, he will never have to have that talk.

I am the leader of a team of Black and brown excellence, and when my team tells me that they are having trouble even getting out of bed right now, I completely understand their pain, as I'm in the same boat. But at the heart of Naturalicious, we've always led with serving our community first and foremost. So I had to ponder what we could do to help right some of these wrongs in the most immediate sense.

We have made a significant contribution to the Minneapolis Freedom Fund. And we are also working to help bail protesters out in other cities. We're starting there. And there's more to come."