"To wear locs is a statement of Black pride. I love being Black, and I love my locs. Ooli is very new and has been growing beyond my expectations. The fact that people are so interested in buying my products — which are designed specifically for locs — means that more and more Black people are expressing their sense of pride by wearing locs. It's also just so gratifying to see that Black consumers are speaking with their dollars by supporting Black-owned brands like mine. I feel that with increased awareness about where to find Black-owned brands, this will continue.
I am so encouraged not only by how my customers are supporting Ooli, but others in our community. Someone just purchased kits to give to front-line workers with locs, which truly touched my heart. Customers also send me the sweetest notes, saying how much they love the products. It means the world to me right now."
Image Source: Ooli Beauty