"To be frank, we're worried, upset, and hopeful at the same time. Focusing on running a business is difficult when you also know that you're living in a historic moment in Black history . . . in US history. Nuele is an online business, but we empathize with the small-business owners in Minneapolis whose stores have been looted but find comfort in knowing that it was a part of a greater cause — because we would do the same.
As African women who have lived in the United States since MLK was assassinated, we're finding hope knowing that our [Black] voices are being heard around the world, and here at home. As Black mothers with sons and daughters and grandchildren, their safety and place in the economic world is always on our minds and hearts. We worry about what their present and future will be like.
When we look back to the civil rights movement and the work that MLK did, to what is happening now, it's easy to let despair and a sense of helplessness take root. But we know it is not a good alternative or place to be. We acknowledge the pain, the despair, the overwhelming helplessness and then make a conscious decision to grab onto hope. Every day, we find hope in the small steps we take forward as a community and in the incremental steps we take forward as a company."