The new BareMinerals Strength & Length Serum-Infused Mascara (£23) features a formula rich in peptides (derived from the red clover flower and minerals) that helps condition lashes and keep them silky. As for the brush, it looks more like a paddle brush than your classic cylindrical-shaped wand, and it features three different kinds of bristles. On the side that looks most like a paddle brush, there are five rows of long bristles that are spaced out enough to ensure pigment is evenly distributed along your lashes from root. The opposite side has tiny little ridges that you comb over your lashes to add fullness, while the side bristles can be used to define the tiny corner and bottom lashes.