Think of the new Typology Tinted Serum (£25) like the next generation of tinted moisturisers. The silicone-free formula contains good-for-your-skin ingredients like vitamin C, ssqualane, and aloe vera, but also has enough pigment to provide light coverage that has a natural, not-too-dewy/not-too-matte finish — perfect if you're someone who prefers a no-makeup makeup vibe. It's available in six shades, with a very pale shade and one that's deep enough for someone with a dark brown complexion; hopefully, they can add one more for those with deep-dark complexions in the future.