The L'Oréal Paris Revitalift Filler HA Eye Cream For Face (£20) (which launches this month), is actually the bestselling L'Oréal product you've never heard of. Created originally for the Asian market, a tube of L'Oréal Eye Cream For Face sells every 10 seconds globally, according to the brand. The formula was developed in response to a growing skin-care trend that saw people slathering eye cream over their entire face, due to how effective and gentle eye-cream formulas tend to be. And while a few "eye creams for face" exist in Asia, L'Oréal brought the first mass offering to market.
Exceptionally silky, the Face Cream For Eye comes out of the tube like a lightweight lotion. As you apply it, however, it melts into your skin like a (very nongreasy) balm that coddles and comforts your skin. But this hydrator doesn't just feel good. It contains an impressive list of ingredients, including hyaluronic acid (both micro and macro), caffeine, kombucha, glycerin, vitamins E and C, and something called pro-xylane, which is derived from birch trees and help amplify the effects of the HA. Our only issue? We just wish it came in a bigger tube.