Popsugar Beauty Ulta Beauty Best Indie Beauty Brands From Ulta The 30 Coolest New Beauty Brands at Ulta Beauty in 2020 17 November 2020 by Anvita Reddy View On One Page Photo 21 of 30 ADVERTISEMENT () Start Slideshow Share This Link Copy ← Use Arrow Keys → 21 Persona Colour Theory Eye Kit Copper The Persona Colour Theory Eye Kit Copper ($27, originally $38) is a gorgeous eye kit, perfect for rocking warm tones all year long. Persona Colour Theory Eye Kit Copper $27 from ulta.com Buy Now Previous Next Start Slideshow ShoppingUlta BeautyBeauty GiftsBeauty ShoppingBeauty Products