The Best Makeup Product Launches in 2021 in the UK
These Are the Best Makeup Launches That Launched in 2021
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Back in 2020, makeup artist Mario Dedivanovic known for his long-term working relationship with Kim Kardashian and many other high-profile celebrities, as well as his legacy as a top educator, launched his own makeup brand after fans practically begged him to. He chose the date as a way to celebrate the 20th anniversary of his venture into beauty as a makeup artist at Sephora, whilst the brand itself encapsulates the artistry and signature style that he's become renowned for. "Everything in the brand is inspired by my techniques and by the style that I've worked on over the years," Dedivanovic said.
A year later, the brand has finally made its way across the pond courtesy Cult Beauty. Not all 21 products are going to be available right away, however, although one of the first things you can nab is the Makeup by Mario Master Mattes Eyeshadow Palette (£41) , which is not only a favourite of nearly every professional makeup artist who can get their hands on it, but also Dedivanovic himself. "It's inspired by human skin tones and is very universal," he explained. His inspiration comes from his very specific eye makeup technique, which he's perfected over the years. "When I do makeup on the eyes, I tend to use complexion products like concealers and foundations, and also deeper tones to smoke the eyes first almost like a primer, then I go in with shadows. So, I've created my eyeshadow palettes based off that technique," he added.