Jen Atkin's Elf Cosmetics Collection Launches at Boots Today
Jen Atkin's Minimalist Makeup Collection With e.l.f. Cosmetics Is Worth Your Attention
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The E.l.f. xx Jen Atkin Zero Effort Liner (£5) is available in two classic shades — black and brown — and is incredibly creamy. It glides on effortlessly (hence the name), but what we really like about the formula is that it's super easy to smudge out along or over your lids.