At just £6, we recommend that everyone pick up a tube of the E.l.f. xx Jen Atkin Hair and Brow Pomade (£6). The clear gel formula is silky and flexible, meaning it doesn't make your brows stiff or flaky. The applicator is like a tiny little bristle brush that makes it easy to comb through and groom your brows into place; it also makes it great for taming flyaways around your hairline.