30 Best New Beauty Launches For September 2023, From Editors
30 New Beauty Products Our Editors Are Loving This September
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Tower 28 Swipe All-Over Hydrating Serum Concealer (£21)
"There are a couple things that I love about this concealer that make it stand out among the many I've tried. First, it's super lightweight but also buildable, making it perfect for those like me who prefer to use concealer over a full face of foundation. Second, it sinks into skin without caking or pilling, giving me a nice Paris filter vibe all day. And third, it contains Centella Asiatica Leaf Extract, which soothes redness as it covers it." — Aviel Kanter, director, branded content