KVD Beauty Dazzle Gel Hyper-Metallic Vegan Eyeshadow (£23)
"The KVD Beauty Dazzle Gel Eyeshadow is one of the coolest products I've come across in a while. The metallic finish in the product intensifies as you blend it, so you can start out with a normal purple or blue liner or shadow but by the time you are finished, you'll have the most gorgeous shimmer on your eye. It's like the product is working double time." — Ariel Baker, assistant editor, Beauty