Creed Carmina Eau de Parfum (£165)
"Anyone who knows me knows that I often utter the words 'I don't like floral perfumes.' Thankfully, through my job I've come to realise that all floral scents are not created equal and that the top and bottom notes matter in a scent just as much as the middle ones. One floral perfume that has absolutely blown me away recently is Creed's Carmina. Its heart notes include rose de mai, violet, and peony, but the addition of black cherry, saffron, and amber musk add touches of depth and fruitiness that I honestly didn't expect to love this much. This one is a luxe buy, but it is so worth it." — AB