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It's not in the cards for everyone to go to the spa whenever they please, so we're big fans of getting in tiny moments of self care wherever we can. Baths have long been lauded as the best choice for R&R seekers, but Pinterest's new trend report hints that showers are moving in for that #1 spot.
According to the platform's 2023 Trend Predictions, "elevated showers" are on the up and up. "Gen X and Boomers will turn rinsing into a ritual in the year," it reads. In fact, inquiries for "shower routine aesthetics" is up 460 percent on the platform, while shower bombs are getting 90 percent more search year over year. Meanwhile, on TikTok, #showerroutine has over 1.9 billion views and #showerroutineaesehtic has over 3.1 million, further validating the trend.
Maybe it's because many people renting don't have a bathtub to speak of — or if they do, they don't want to get into it (NYC problems, amiright?) — but fancy showers seem to be the way of the future. As a bonus, they're more environmentally conscious than a long soak.
This interest in "little luxuries" like this transcends just beauty. On TikTok, the corresponding hashtag has 1.7 million views and there are countless videos on the app talking about romanticizing your life. From your morning routine to how you wind down at the end of the day, many of us want to feel that main-character energy — but realistically.
So, how does one create an "elevated shower," you ask? It seems people are in search of tweaks (via both products and aesthetics) to take their quick rinse to a spa-like treatment. Think: shower bombs and fizzers, aromatherapy, eucalyptus hanging in the corner, candles, luxe body washes and scrubs, and mood lighting.
If the idea of putting on some music, lighting that candle that you've been saving for a special occasion, busting out a fancy shower oil, and having yourself a little me time sounds like just the thing your life has been missing, we have just the thing. Keep scrolling for ways to elevate your shower to new heights. (You can officially give yourself permission to stop trying to be a bath person.)