As Taylor grew in popularity for her music, she also became known for her star-studded group of friends. The infamous squad, which included celebrities like Selena Gomez, Karlie Kloss, Gigi Hadid, and Cara Delevingne, made several appearances with Taylor during her 1989 era, including on stage during her tour, in her "Bad Blood" music video, and at the 2015 MTV Video Music Awards.