Good old M&S has pulled out all the stops this year with its star-studded Christmas advert. With "Ted Lasso"'s Hannah Waddingham, "Queer Eye"'s Tan France, singer Sophie Ellis-Bexter, and "Fresh Meat" star Zawe Ashton, the theme is less about the magic, and more about being relatable. With the tagline "Love Thismas, Not Thatmas", the advert features a series of scenes including some of the "chores" of the festive season, like writing Christmas cards and icing a gingerbread house. All playing out to the tunes of Metaloaf's "I Would Do Anything For Love (But I Won't Do That)", recorded by Ray BLK, the high street stalwart has taken a more pragmatic route this year.
While the M&S Christmas advert made us laugh out loud in recognition of our festive runup (and made us add a sequin dress to our party season wishlist), it does lack the magic and wonder of the season. While there are instantly relateable moments, there isn't as much about what the stars do love about Christmas. That being said, there's bound to be a whole host of ads offering this sentiment so it does stand out. And we would love to dance around under gold Christmas cracker hate confetti with Waddingham.
Rating: 6/10