Sainsbury's has gone for a little sprinkling of extra cheese for its Christmas advert this year. A curious little girl steps up to the tannoy in a Sainsbury's store to ask shoppers what Santa has for his Christmas dinner. As staff offer their suggestions, the food magically appears on Santa's table. There's also a cameo from Rick Astley, with a nod to his hit song "Never Gonna Give You Up", of course.
Sainsbury's have had a good crack at Christmas ads over the years. There's been the 1914 no man's land ad of 2014, "The Big Night" of 2018 featuring a kid's nativity play and that amazing plug outfit, and Alison Hammond's feature in 2022's commercial. But 2023's offering has left us a little deflated. Yes, we have our eye on the charcuter-tree appetiser, but we will also be making a dash for the kettle when this one comes on TV.
Rating: 5/10