The supermarket giant launched a teaser advert on 1 Nov., titled "Pop the Bublé" with a cameo from Christmas crooner, Michael Bublé himself. While it got us excited, we were apprehensive about how the full advert would turn out. Well, we needn't have worried. Bublé's brilliant sense of humour is demonstrated as he becomes Asda's new chief quality control officer. From testing the food, choosing the cheese for the boards, and approving the sequins on dresses, he ends the Christmas advert y joining a choir and belting out "Walking in a winter wonderland. . . "
As longtime Bublé fans, we have to commend the supermarket for tapping up the singer to star in its ad. Last year's "Elf" commercial was always going to be hard to beat and, while it's not quite matched in our eyes, it's still one of the best of the season. Bublé's velvety tone is Christmas in a bow, while he genuinely played along with the humour of the advert rather than just making an appearance for the sake of it. Plus, the title "Make This Christmas Incredibublé" needs to be on some merch, surely?
Rating: 8/10