Kevin the Carrot is back as Aldi's iconic Christmas mascot! This year, the adorable Christmas ad has taken inspiration from "Charlie & The Chocolate Factory" (very apt considering Timothée Chalamet's "Wonka" premieres in December). As Kevin takes on the role of Charlie, he visits William Conker's gravy-filled factory, but some of his vegetable visitors aren't as well behaved as him. From falling in the gravy river to being stuck on a pulley system after greedily grabbing a mince pie, Kevin is finally given the "cheese" to the factory and opens it up to share its delights with everybody.
What more could we have asked Aldi for? From the magic of the story to the rhyming narration, Kevin the Carrot is back at his best. It doesn't have the emotional pull necessarily, but it's familiar, it's warm, and it makes us smile, which sums up the festive season nicely.
Rating: 8/10