Online retailer Very released its Christmas advert on 1 Nov. titled "Let's Make it Sparkle". The animated commercial sees pigeons heading to high streets to buy presents before a flock of flamingoes descend from the sky to deliver ordered gifts from Very. Each house they deliver to gets an added sparkle makeover as fashion, home, and tech presents take hold.
Branding is heavy in this advert, which we know is the point, but it feels a little in-your-face. The animation is lovely, and the pink flamingoes to match the pink logo is aesthetically pleasing, but we need a bit more than a bird-delivered package to make us squeal in festive delight.
Rating: 4/10