While the original claim to fame for Orseund Iris was its daring tube tops, the New York-born brand is quickly becoming a household name for the influencer crowd. One look at Orseund's modern, minimalist designs and matching 'gram and it only seems natural that street style stars ranging from the Kardashian-Jenner clan to Shay Mitchell are obsessed. The label prides itself on being non-seasonal, which emphasises the artistry of design and attention to detail necessary for a boutique label.