Frankies Bikinis was born in Malibu, and the brand's luxe fabrics and skin-baring cuts radiate laid-back California chic. This brand is killing it right now, particularly in the Insta-verse and the youth culture crowd. Frankies just dropped a collab with Sofia Richie, and with sightings on It girls like Rihanna and Shay Mitchell, the deserved hype around this LA-made brand isn't dying down anytime soon. Who knew the tie-dye trend could be so hot?