Melbourne-founded label I.Am.Gia has become the new standard for a brand born on social media. At a price point that's much lower than couture but higher than fast fashion, I.Am.Gia won the hearts of the model squad, Suki Waterhouse, Billie Eilish, and so many more 2019 fashion icons. The cult following behind the brand's baggy cargos and futuristic crop tops is proof that influencer culture has some serious pull when it comes to fashion.