Rihanna's Savage X Fenty Maternity Line
Rihanna Breastfeeds RZA in New Savage X Fenty Maternity Ads
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Just when you think she's done it all, Rihanna comes with another defining moment in fashion history. Since announcing her transition into motherhood with an iconic photoshoot while wearing vintage Chanel, the 35 year-old has singlehandedly revolutionised maternity style with a series of unconventional looks during both pregnancies. Perhaps your mind goes to the black-and-purple Gucci ensemble she wore during Milan Fashion Week in 2022 that ushered in a new trend of bump-baring outfits. Or even the red Loewe utility jumpsuit she wore for her history-making Super Bowl performance. In true Rihanna fashion, the star is making an even bigger imprint in the sartorial space, this time with a maternity Savage x Fenty line.
The "Lift Me Up" singer's capsule collection provides a fresh take on staple pieces for parents and expectant parents alike, including a black-and-white oversize graphic tee that reads "MAKE MORE BABIES," and three new bralette styles: the Savage X Cotton, the Floral Lace, and the Savage Not Sorry. The new lingerie line is, of course, size-inclusive, ranging from XXS to 4X. It also comes in exciting colourways like black caviar, platinum grey, navy blue, and lavender.
"The new maternity capsule is about bringing that confidence and comfort to moms at every stage of their journeys," Rihanna told Vogue. "I want to remind people that you can still channel sexiness and feel good while being a parent." And we can certainly feel that energy in the campaign, as she's seen wearing the cotton maternity bralette while happily breastfeeding her son RZA, who's also repping the brand in black logo shorts.
Inspired by Savage X Fenty's best-selling silhouette, the mum-friendly bra features clasps at the straps, full maternity sling layers for easy single-handed fastening, and adjustable straps, all ideal for nursing. Retailing at £45 to £70, the collection is truly for every mum.
As Rihanna continues to leave us in awe, keep scrolling to browse through the campaign and shop the collection exclusively at Savage x Fenty online now.
