Grace Beverley is slowly infiltrating all aspects of the UK's wearable fitness industry. First, she launched a range of sturdy resistance bands with her company B_ND, then a sustainable activewear line TALA, and most recently, a comprehensive fitness app Shreddy. It seems like Grace is launching new products almost monthly — and that's because she is — and what's more, almost all releases sell out immediately on her website. It seems, whatever she's selling, her 1.5 million-strong social media audience is buying.
This week, she's released a concise range of compact, at-home gym equipment. Each of the four pieces is small enough to fit under your couch or in a cupboard but also mighty enough to give you a tough workout. First up, the most compact piece of equipment in the line: sliders (£9), which are designed to work on both carpet and solid flooring, to help you get in a challenging core workout in even the smallest of flats. B_ND has also released a foam roller (£12), which comes in three colours, plus a padded exercise mat (£32), and pairs of dumbbells (£20-£35), which range from four kilograms to eight kilograms. The equipment is also available in bundle packages alongside the existing range of B_ND resistance bands, which will help you save some coin if you wish to purchase more than one item.
The four new products are designed to be a companion to the Shreddy app — which has explainers on how to use each product — so you won't have to leave your house and brave the weights room at your local gym if you really don't want to. "We've also introduced some stretching sequences into the Shreddy app, so that you can use these products," Grace said in an announcement IGTV video last week. "The Shreddy home guides make sure you get optimum use of these."
Grace is an adamant proponent of sustainability when it comes to her product launches and business model. Her activewear range, TALA, is not only 93 percent upcycled but is also certified with The Global Recycled Standard and is extremely transparent about their manufacturing processes. However, at this time, it's unclear whether these new B_DN products are sustainable or not; however, we've reached out to Grace's team for comment and will update you when we hear back.
You can shop Grace's home fitness equipment range on the B_ND website right now.