Dina Asher-Smith has long been an advocate for sportswomen and, in particular, their representation in mainstream media coverage. In an opinion piece she wrote for The Telegraph in November 2019, Asher-Smith explained that visibility is everything for women athletes and "women's sport," which is also known as, well, sport.
She kept getting asked the question "Haven't women in sport had an amazing year?" and explained that, yes, on one hand, women had a fantastic year in 2019. "But to some extent the question doesn't sit comfortably with me," Asher-Smith wrote. "Because sportswomen have been performing fantastically, breaking records and barriers for decades and the only thing that's actually changed is the coverage. . . [and] the volume of media interest."
After attending the British Fashion Awards with Elle in December, Asher-Smith posted a similar message on Instagram. "Thank you so much for your continued support, coverage and elevation of us to be cross-category role models 🥳," she wrote. "I sincerely hope that we continue to get more mainstream coverage and more collabs for sportswomen in 2020 🏃🏾♀️🏋🏾♀️🤸🏾♀️🏌🏾♀️🏄🏾♀️."