Ahead of International Women's Day on March 8, Mattel announced the release of a Dina Asher-Smith "Shero" Barbie doll. The doll is part of the Barbie Dream Gap Fund, which is Mattel's ongoing global initiative to raise awareness about the limiting factors that often prevent girls from reaching their full potential.
In the lead-up to the 2020 Summer Olympics in Tokyo, Barbie is spotlighting women role models in sports. "Growing up, sportswomen were less visible in the media and there is still a gap when it comes to women's sports, which is why representation is so important," Asher-Smith said in a statement released by Barbie. "For Barbie to champion female athletes and different sports shows future generations that anything is possible. I hope little girls will see my doll and be inspired to take up and continue to enjoy sports!" In addition to the Asher-Smith doll, Barbie has honoured Paralympians Sümeyye Boyacı and Madison de Rozario with their own dolls.
Image Source: Barbie