John Legend LVE Wines LG Signature Interview 2022
John Legend on His Favourite Wine Pairings and What's on His Kitchen Playlist
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"We've been working with LG Signature since last year. We did a holiday campaign with them. I wrote a song with my friend Meghan Trainor called "You Deserve It All." We created a beautiful video that featured some LG signature products. And one of the products, of course, is the wine cellar. What we loved about it was that we could integrate LVE with it, could integrate the holidays which I love, and integrate the song that I wrote. All these things were really fun for me to put into this campaign. It's truly a great wine cellar, and we felt like the collaboration between LG and LVE could be really magical. So we're excited to do it with them."