Best Amazon Prime Day Bestsellers 2023
19 Bestsellers to Snag Before Amazon Prime Day Ends
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Day two of Amazon Prime Day is underway, and there are so many incredible deals you don't want to miss. The internet's biggest shopping extravaganza started yesterday, Tuesday, July 11, and goes through Wednesday, July 12. Although we only have a day left, there is no shortage of discounts on our favourite items, including all things beauty, home and kitchen, fitness and wellness, tech, fashion, and so much more.
This year's sale had excellent deals on beauty products and impressive discounts under $25, so we had to round up some of the bestselling items from Amazon Prime Day. Trust us; you'll want to add several of these to your carts. From a cult-favourite facial essence that revitalizes your skin's barrier to a lightweight moisturising sunscreen that leaves no white cast to an editor-backed clothing steamer, these picks are worth every penny and there's no better time to grab them on sale.
Browsing across categories is one of the most fun parts of Prime Day, but if you know exactly what you're looking for, you can also shop home deals, beauty finds, tech and gadgets, fashion must haves, and fitness essentials — all on sale for deeply-discounted prices this Prime Day.
Keep reading to shop all the bestsellers, and if you're looking for something specific, you can shop this guide by the categories listed ahead. Looking for even more sales? Shop more of POPSUGAR's editor-curated Amazon Prime Day Sale picks.
Best Amazon Prime Day Deal on a Bestselling Hair Treatment
Colour Wow Dream Coat Supernatural Spray ($20, originally $28)
Achieve frizz-free hair even in the most humid environments with the TikTok-famous Colour Wow Dream Coat Supernatural Spray. This heat-activated product creates smooth and frizz-free hair with a silky-soft, glass-like high-shine finish. It's basically a keratin treatment in a bottle. Our editor reviewed the product and absolutely loved it — check out her results in this Colour Wow Dream Coat Supernatural Spray review.
You can also get the Dream Coat for Curly Hair ($17, originally $24) if you want frizz-free curls and waves.
Best Amazon Prime Day Deal on a Bestselling Lip Balm
Laneige Lip Sleeping Mask ($17, originally $24)
Laneige's Lip Sleeping Mask is a bestseller for several good reasons, from its silky, ultra-moisturising formula to its array of fun flavours. It has hydrating ingredients like coconut oil and shea butter to leave your lips feeling soft and nourished all day long. One editor confessed her love for the brand's lip balm, stating "it's a lusciously thick formula with a silky-soft texture and a glossy finish." Read her review of the Laneige Lip Sleeping Mask here.
While you're at it, add the Lip Glowy Balm ($13, originally $18) as well for on the go. The difference between the two is that this one is slightly less thick, has a shinier finish, and is great for layering on top of other lip products. Plus, this tube format fits into a wide variety of bags. It also comes in a bunch of flavours.
Best Amazon Prime Day Deal on a Bestselling Collagen Powder
Vital Proteins Collagen Peptides Powder ($19, originally $27)
Stock up on the Vital Proteins Collagen Peptides Powder before Prime Day ends. You can mix this into your smoothies, coffee, or just in water for the added benefit of collagen. It can help with reducing joint pains as well as provide hair, nails, and skin benefits.
Best Amazon Prime Day Deal on a Bestselling Eyeliner
Stila Stay All Day Waterproof Liquid Eye Liner ($12, originally $24)
The Stila Stay All Day Waterproof Liquid Eye Liner is also on sale and it's one of the best liquid liners on the market. No matter how many tears flow, it will not budge. It has a felt-tip applicator that helps distribute the dark, smudge-proof formula perfectly. At this price, you might as well add a few of these to your cart.
Best Amazon Prime Day Deal on a Bestselling Facial Essence
Cosrx Snail Mucin 96% Power Repairing Essence ($15, originally $25)
Cosrx's Snail Mucin 96% Power Repairing Essence is a deeply hydrating essence toner that helps soothe damaged and irritated skin and even brightens skin tone. It's a cult-favourite product that has stayed viral due to how well it can revitalize your skin and even repair your moisture barrier. It's lightweight and absorbs quickly while providing all-day hydration. Read our review of the Cosrx's Snail Mucin 96% Power Repairing Essence here.
Best Amazon Prime Day Deal on a Bestselling Clothing Steamer
Hilife Steamer ($29, originally $37)
The Hilife Steamer is an editor-backed pick that's on sale and can make your clothes look as good as new. "It's now my go-to for straightening everything from silk dresses to linen shirts, as it does the job without taking much time," says on of our editors. Check out our review of the Hilife Steamer. We all need a steamer in our life, so now's your chance to get this bestseller on sale.
Best Amazon Prime Day Deal on a Bestselling Bond Repairing Hair Treatment
Olaplex Hair Perfector No. 3 Repairing Treatment ($24, originally $30)
The Olaplex Hair Perfector No.3 Repairing Treatment has been our favourite for reviving our dry and damaged ends, especially on colour-treated hair. A little bit will nourish your hair from root to tip, and you only need to use it once a week. It helps damaged hair by repairing broken bonds while providing all the moisture for your hair to stay soft and silky. Check out our in-depth review of the Olaplex Hair Perfector No 3 Repairing Treatment.
Best Amazon Prime Day Deal on a Bestselling Blowout Brush
Revlon One Step Volumizer Hair Dryer and Hot Air Brush ($34, originally $70)
Get the upgraded version of Revlon's bestselling One-Step Volumizer. This one has a detachable brush head, making it easier to travel with than its predecessor. This is another editor favourite for getting smooth and shiny hair without drying it out. Check out our complete review of the Revlon One-Step Volumizer Plus, and get the salon-quality blowout at home.
Best Amazon Prime Day Deal on a Bestselling Portable Charger
iWALK Small Portable Charger 4500mAh Ultra-Compact Power Bank ($21, originally $30)
The iWalk portable charger is a slim power bank that you can throw into any bag without taking up too much room. It is fast charging, has an LED display that shows how much power is available, and can charge most iPhone models. This is deemed an Amazon must have, according to our editors.
Best Amazon Prime Day Deal on a Bestselling Leave-In Conditioner
Unite Hair 7Seconds Detangler Leave-In Conditioner ($25, originally $35)
Need a detangler and a heat and UV protectant? Try 7Seconds Leave-In Conditioner from Unite. This will make styling your hair a streamlined and easy process. It's an editor-favourite, because it smooths your strands out and leaves hair smelling amazing. One editor claimed that her hair maintained a silky softness no matter if she blow dried or air dried. Read the in-depth review of the Unite Hair 7Seconds Detangler Leave-In Conditioner.
Best Amazon Prime Day Deal on a Bestselling Protein Powder
Orgain Organic Vegan Protein Powder + 50 Superfoods ($17, originally $24)
There's no better time to stock up on protein powder, and Orgain's Organic Vegan Protein Powder is one of our favourites. With a mix of pea, brown rice, and chia seed-based protein, each scoop gives around 21 grams of plant-based protein. You can mix it with water, in your favourite shake or smoothie, or even bake with it.
Best Amazon Prime Day Deal on Bestselling Whitestrips
Crest 3D Whitestrips ($30, originally $46)
There's no better time than right now to stock up on Crest 3D Whitestrips. You get a total of 44 strips for just $30. The key ingredient here is hydrogen peroxide, which helps lift stains from coffee, tea, and wine. Apply the no-slip strips to top and bottom teeth, let them sit for 30 minutes, and remove them. Read our review of the Crest 3D Whitestrips here.
Best Amazon Prime Day Deal on a Travel Toiletries Set
Morfone 16 Pack Travel Bottles Set for Toiletries ($13, originally $17)
This travel kit has everything you need for all your travel toiletries and beauty products, so you can refill and take your favourites without the chunky packageing. This set comes with 16 pieces that all fit within the TSA's 3-1-1 regulations and ensure that you can easily pack liquids in your carry-on or go-to personal item bag without the fear of TSA agents flagging you for going over the limit. To see it in action, read our review Morfone 16 Pack Travel Bottles Set for Toiletries.
