Honest Beauty Cream Foundation
In 2019, Jessica Alba's Honest Beauty brand arrived in the UK when a limited selection of products snuck quietly onto Boots' website. The clean beauty line — which launched in the US in 2015 and sits under the Honest Company umbrella — is comprised of makeup, hair, and skincare products that are entirely free of parabens, mineral oil, and synthetic fragrances and fragrances. And while only about a quarter of the products in the range are sold at Boots, luckily, the ones that are available here in the UK are some of the top-rated in the States.
I know this because before moving to London this year, I worked as a beauty editor in New York City for 10 years. I've experienced the Honest Beauty line since its inception, interviewed Alba about some of the products, and incorporated many into my daily makeup and skincare routine over the years. Sure, you'll have to hop across the pond to nab the gorgeous liquid lipstick and does-it-all beauty balm stick, but you can easily get your hands on the cream foundation — a favourite of Alba's makeup artist Daniel Martin — and the face oil, which is a staple in my Winter skincare regimen. Keep reading to discover the rest of the Honest Beauty products worth investing in.