Popsugar Beauty Makeup Kat Von D Beauty Go Big or Go Home Mascara Review Kat Von D Beauty Is Launching a Mascara, and My Lashes Have Never Looked Better 26 March 2019 by Kelsey Castañon Image Source: POPSUGAR Photography / Kelsey Castañon As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. Frankly, me without mascara is like a turtle without its shell: alarming to behold and extremely vulnerable to the elements. I just don't feel like myself without it, and would sleep, swim, and live in the stuff permanently if eye docs didn't also say that the accumulation of mascara could lead to an erosion through my conjunctival surface. (The dilemma — tell me about it.) Still, nobody knows the value of something that lasts forever more than tattoo artist Kat Von D, and now her bespoke beauty line is coming out with its first mascara called in nearly five years. (In the interest of turtles, it's also worth noting the formula is vegan.) Anyway, the launch felt kismet. I stocked up on two. Keep reading ahead to see if the Go Big Or Go Home Mascara lived up to the hype. . . although you can probably guess I had a really, really, really hard time letting it go at the end of the day. Kat Von D Beauty Go Big Or Go Home Mascara First of all, the tube itself is, dare I say, chonky. It feels heavy — like you're holding the weight of your eyelashes' future in your hands. What makes the Kat Von D Beauty Go Big Or Go Home Mascara ($23, launching April 19) really cool, though, is that it's made with plant-based fats (as opposed to beeswax or other polymers) to give it its volumizing properties, and boy... does it work. Kat Von D Beauty Go Big Or Go Home Mascara $23 from sephora.com Buy Now Kat Von D Go Big Or Go Home Mascara I typically apply about 4,209 swipes of mascara on your average day, but this formula required fewer layers. This is what it looked like after about, if I had to do the maths, 10. Kat Von D Go Big Or Go Home Mascara This is the final product, and I am damn impressed. Not only does the mascara not clump going on, it also doesn't flake or — and I can't stress the importance of this part enough — budge, for a full day. What else could someone with turtle-like tendencies possibly want (besides one as a pet, probably)? MakeupKVD BeautyShoppableBeauty ReviewsMascara