20 of the Best Black-Owned Makeup Brands
20 Black-Owned Makeup Brands That Should Be on Everyone's Radar
As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.
If you like playing with makeup as much as we do, then you're probably constantly looking for new products to add to your collection. A largely untapped and underrated area of the market is Black-owned makeup brands — but not for long, because so many of these companies are projected to be everywhere soon.
As far as Black-led cosmetic brands go, of course you have the big ones like Fenty Beauty, UOMA Beauty, and Pat McGrath Labs that every makeup-lover is already rightfully obsessed with, but the market has so many other quality brands waiting to be given the credit they deserve.
From ultrapigmented eyeshadow palettes that will show up on all skin tones to long-wearing liquid lipsticks and truly inclusive foundation options, literally everyone can benefit from shopping these Black-owned makeup brands. Ahead, we rounded up the bestseller from each one — but we suggest looking fast, because many of the products have already sold out.
UOMA Beauty Say What?! Foundation
What's not to love about the UOMA Beauty Say What?! Foundation ($39)? The skin-care-infused foundation formula is long lasting and offers a luminous matte finish. It also comes in 51 shades, so you're bound to find your unique skin match.
The Lip Bar Matte Liquid Lipstick
Next time you're at Target, don't forget to grab one or two of The Lip Bar Matte Liquid Lipstick ($13). This clean, vegan lippie goes on smooth, dries down matte, and lasts up to 12 hours.
Beauty Bakerie Face Flour Baking Powder
Shoppers are obsessed with the Beauty Bakerie Face Flour Baking Powder ($24). The fluffy setting powder helps extend the wear of your base makeup and gives your complexion a smooth, softened look.
Juvia's Place The Zulu Eyeshadow Palette
The Juvia's Place The Zulu Eyeshadow Palette ($20) features six matte and three shimmery metallic shades. All are richly pigmented and show up just as vibrant on the skin as they do in the pan.
Fenty Beauty Cheeks Out Freestyle Cream Blush
The Fenty Beauty Cheeks Out Freestyle Cream Blush ($20) just dropped, but people are already obsessed with the cream formula. It melts into skin to give your cheeks a natural flush of colour.
Pat McGrath Labs MatteTrance Lipstick
The Pat McGrath Labs MatteTrance Lipstick ($38) is a bestseller. It comes in 32 shades and gives your lips a matte pop of colour.
Prime Beauty Cosmetics Island Gyal Eyeshadow Palette
The 12-pan Prime Beauty Cosmetics Island Gyal Eyeshadow Palette ($32) was created to celebrate the beauty of islands, from the Caribbean and beyond. It features five mattes, two shimmers, two metallic foils, and two pressed glitter shades.
Coloured Raine Matte Lip Paint
For a liquid lipstick that won't budge, look no further than the Coloured Raine Matte Lip Paint ($17). The vibrant lipstick dries matte and only comes off with an oil-based makeup remover.
Ace Beauté Blossom Passion Palette
The Ace Beauté Blossom Passion Palette ($35) has 12 superblendable eyeshadow pigments. With this rose gold palette, you can create everything from subtle, shimmery looks to bold and bright eye makeup.
MakeUp by Sparkle Fire Engine Lipgloss
It's created by celebrity makeup artist Sparkle Chanel Lockett, so you can trust that the MakeUp by Sparkle Fire Engine Lipgloss ($18) is worth adding to your lipstick collection.
Hue Noir Perfect Pout Hydrating Lipstick
If you're not a matte lipstick fan and looking for a more hydrating formula, try the Hue Noir Perfect Pout Hydrating Lipstick ($15). It's infused with shea butter, jojoba oil, and avocado butter to deeply moisturise while providing great colour payoff.
241 Cosmetics Double Trouble
You can't forget about your eyelashes. The 241 Cosmetics Double Trouble ($24) curls and volumizes your lashes with natural polymers and vitamins.
Aeva Beauty Beach Tease Highlighter
We love when a makeup product has versatility, like the Aeva Beauty Beach Tease Highlighter ($14). The peachy-gold shimmer highlighter can be applied wet or dry to your face, eyes, and body.
AJ Crimson Beauty S+M Sultry and Matte, Ruby Who? Matte Liquid Lipstick
The AJ Crimson Beauty S+M Sultry and Matte, Ruby Who? Matte Liquid Lipstick ($22) is a matte red hue that should be a staple in everyone's makeup stash. This lipstick is a bestseller but is also limited, so act fast.
Range Beauty Foundation
The Range Beauty Foundation ($21) comes in a shade range of 21 diverse colours to match light, medium, and dark skin tones. The formula is hydrating and also suitable for those with acne and eczema.
B.Simone Beauty Matte Liquid Lipstick in Link in Bio
You can never have too many nude lipsticks, so grab the B.Simone Beauty Matte Liquid Lipstick in Link in Bio ($16) before it sells out. The pigmented, creamy matte lipstick is long lasting, cruelty-free, and vegan.
BLK/OPL True Colour Skin Perfecting Stick Foundation SPF 15
The BLK/OPL True Colour Skin Perfecting Stick Foundation SPF 15 ($11) offers a full-coverage, matte finish that's perfect for normal to dry skin types. The foundation stick contains vitamins C and E to protect and nourish skin, along with SPF 15.
Bossy Cosmetics Luscious Matte Lipstick in Flirt
The vegan, cruelty-free Bossy Cosmetics Luscious Matte Lipstick in Flirt ($17) gives your lips comfortable, vibrant colour with a velvety-matte finish. It's also infused with an orange creamsicle and sugar cookie scent so it smells delicious while you're wearing it.
Iman Cosmetics Sheer Finish Bronzing Powder
Give your complexion a bronzed, shimmery glow with the Iman Cosmetics Sheer Finish Bronzing Powder ($16). The soft powder blends easily into the skin.
Colour Coded by Coco Diamond Pink Hydra-Gloss
Give your lips a quick coat of hydrating shine with the Colour Coded by Coco Diamond Pink Hydra-Gloss ($18). The formula has the perfect amount of sparkle for everyday wear.
