In May, Kérastase released its Curl Manifesto collection, which is a range of care and styling products formulated for all types of curls and coils. The seven-piece range includes a hydrating shampoo, a conditioner, an extrarich mask, a leave-in moisturising cream, a multiuse hair and scalp oil, a curl-enhancing gel cream, and our personal favourite, the Kérastase Curl Manifesto Refresh Absolu Second Day Curl Refreshing Spray (£29), which helps redefine, moisturise, and protect curls anytime you feel you need a little zhuzh. While each product is very different, they all share the same three ingredients in common: biomimetic ceramides (which help reinforce the inner cortex of curly and coily strands), manuka honey (for hydration and shine), and glycerin (which helps hydrate strands from the root down).
To create the range, Kérastase worked with 60 curly- and coil-haired women in the US, who provided insights on the existing products and concerns within their current routines. During the development process, they also tried 50 formulas on more than 600 women, and then got the stamp of approval from the brand's global inclusivity and education advisor, hairstylist Vernon François. "Collaborating with Kérastase as Global Inclusivity and Education Advisor is seeing the industry changing," François said via press release. "Making a tangible difference at the core of hairdressing is my career-long ambition becoming reality. The visible impact of Curl Manifesto is the tip of the iceberg — from the models who feature in the campaign, to the photos that have been selected, to the language that is used. One step at a time, through multiple initiatives, we are equipping hairstylists — and other vital influencers — to enable individuals to embrace the beauty and versatility of their hair's true texture. The education is multi-layered. There is a lot of work to be done, it is by no means an easy path, but it is the right one, and I cannot wait for the world to benefit from what we have in store."