18 Best Beauty Launches in February 2023, From Editors
The 18 Best Beauty Launches of February, According to Editors
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Ah, February, the month of love. Depending on who you are, that might mean the next few weeks look like romantic plans with a partner, dedicated nights out with friends, or embracing self-love in the form of self care. (It could also include all or none of the above, because this isn't a Hallmark movie.) If you're a fan of all things beauty, there's also an opportunity to fall head over heels for the latest product launches.
This month, you can expect plenty of newness from all your favourite beauty brands, from Summer Fridays to Lottie London to Oribe. Whether you're looking for the perfect hair mask so you can finally try out TikTok's viral "treatment bun," a scent that will last through even the longest of dates, or an at-home masking kit that will help you put your best face forward, there's a little something for everyone.
If you're not sure where to start, we've enlisted the help of POPSUGAR beauty editors to narrow down the list for you. After spritzing, swiping, and swatching our way through hundreds of different products, we're ready to announce our favourites. We found love in skin tints that made us glow as bright as the North Star, barrier creams that quenched the driest of skin, and eye brighteners that faked a wide-awake look faster than a cup of coffee.
Ahead, check out some of the best new February beauty launches, including picks in the hair, skin, body, makeup, and nail categories.
Best Makeup: Kosas Glow I.V. Vitamin-Infused Skin Enhancer
"I'm guaranteed to love a product if it 1) makes my skin glow and 2) simplifies my routine, and the Kosas Glow I.V. Vitamin-Infused Skin Enhancer (£54) does both of those things. The makeup-skin care hybrid can be used as a highlighter, mixed with your foundation, or applied all over the face over your skin care. I love that it hydrates my skin while also making my complexion look really even and radiant." — Jessica Harrington, beauty editor
Best Makeup: Charlotte Tilbury Hollywood Glow Architect Highlighter
"Charlotte Tilbury is bringing back powder highlighters with the release of its Hollywood Glow Architect Highlighter (£38). My favourite shade is bronze glow and it makes my face look like I've actually been drinking my water. The formula is smooth, not streaky, and blends like a dream. I haven't put it down since getting it." — Ariel Baker, assistant beauty editor
Best Makeup: Lottie London Cheeky Kiss Lip & Cheek Stick
"I'm a sucker for anything heart shaped and the new Lottie London Cheeky Kiss Lip & Cheek Sticks (£6) are no exception. Not only are they an adorable addition to your makeup bag, they also do good as well. As part of its Consent to Kiss campaign, Lottie London is donating 10 percent of sales from its Valentine's collection to Brook, a UK-based sexual health and wellbeing charity." — Chloe Dunn, social content producer
Best Skin Care: Ilia Beauty Bright Start Activated Eye Cream
"I never had dark circles until I had my son three and half years ago, and I've been battling them ever since (thanks, kid). Ilia Beauty Bright Start Activated Eye Cream (£is 47) is the first eye cream I've tried that makes an immediate difference — the light reflecting pigments are just so good — and I think it's having long term benefits, too. I generally look more awake, and I'm giving it full credit." — Dawn Davis, executive director, Vox Media
Best Makeup: L'Oréal Telescopic Lift Mascara
"The new L'Oréal Telescopic Lift Washable Mascara (£10) is actually incredible. It makes my lashes look long and fluttery, and while the Telescopic line is known for its lengthening capabilities, this mascara actually also gave me quite a bit of volume. I love a good drugstore makeup find." — AB
Best Makeup: Tarte Sculpt Tape Contour
"The Tarte Sculpt Tape Contour (£34) impressed me with the shade range alone, but then I tried the product and instantly fell in love. It's easy to blend, and while it is marketed as a contour product, I actually think it pulls a bit warmer so I've been using it like a bronzer and just blending it haphazardly all over my face. Even with that unconventional technique, it still manages to look fantastic every single time. Tens from me across the board." — AB
Best Makeup: Rare Beauty Positive Light Under Eye Brightener
"The Rare Beauty Positive Light Under Eye Brightener (£23) actually looks really beautiful under my eyes and I wasn't expecting it to. I tend to avoid putting too much product in the area because it already lacks quite a bit of volume so piling makeup on tends to make it look worse. This almost felt like a tinted eye cream that gave me that first layer of concealer, therefore allowing me to use less product. The metal tip also felt extra cooling in the mornings." — AB
Best Makeup: Charlotte Tilbury Pillow Talk Matte Beauty Blush Wand
"The best thing about these Charlotte Tilbury Pillow Talk Matte Beauty Blush Wand (£30), in my opinion, is how user-friendly they are. All you have to do is dab the sponge applicator directly onto your skin and blend out the product with either your fingers, a beauty sponge, or a makeup brush. The formula is creamy but lightweight and blends easily and seamlessly." — Renee Rodriguez, staff writer and social producer
Best Makeup: Kosas Wet Lip Oil Gloss
"The Kosas Wet Lip Oil Gloss (£19) range was recently expanded to include three new shades. Of the three, Revealed is my absolute favourite colour. It adds a beautiful light pink to any lip combination I'm wearing, taking my normal lip look up a notch with an added layer of shine. The formula also smells like a delicious lemon pound cake, so that's a plus." — AB
Best Skin Care: Dr. Jart+ Ceramidin Skin Barrier Serum Toner
"The Dr. Jart+ Ceramidin Skin Barrier Serum Toner (£23) has saved my skin this winter. The two-in-one product combines a serum and a toner into one ultra-hydrating treatment. I use it after cleansing and before my retinol to give my skin a boost of moisture. The thick, jelly-like texture makes it really refreshing to apply." — JH
Best Skin Care: Summer Fridays Midnight Ritual Retinol Renewal Serum
"I have dry, sensitive skin, and I have to be careful about any active ingredients I use on a regular basis. I love the Summer Fridays Midnight Ritual Retinol Renewal Serum (£72) because it doesn't irritate my acne-prone skin, but leaves me glowing the morning after I use it." — RR
Best Skin Care: Kiehl's Ultra Facial Advanced Barrier Cream
"In the wintertime, my skin tends to freak out a bit and in those moments, I reach for a straightforward, barrier-repairing moisturiser. The Kiehl's Ultra Facial Advanced Barrier Cream (£32) is perfect for those moments because it repairs and hydrates without causing any further irritation to my compromised skin. The thick, creamy texture of this cream feels amazing and layers nicely under my other products." — JH
Best Skin Care: Inde Wild AM Sunscreen Glow Drops 50+
"Sunscreen is a must year round, but in the winter my skin also needs a thicker moisturiser — that can be a lot to layer. Instead, I add a few drops of Inde Wild AM Sunscreen Glow Drops 50+ (£29) to my favourite face cream, and I get just what I need: sun protection and hydrated skin without product overload." — DD
Best Hair Care: Oribe Hair Alchemy Strengthening Masque
"Oribe's Hair Alchemy line now features a brand-new Strengthening Masque (£46), and it's absolutely heavenly. The hydrating formula strengthens hair from the inside out, preventing future damage. As soon as you open the bottle, you're hit with the delicious scent. In a matter of minutes, it makes my hair feel silky-soft and adds a ton of shine." — JH
Best Hair Care: Fable & Mane MahaMane Smooth & Shine Hair Oil
"I'm a big fan of the Fable & Mane pre-shampoo hair oil, so I was excited to test out the brand's newest launch, the MahaMane Smooth & Shine Hair Oil (£34). It leaves my hair feeling silky smooth after each use, and it's easily become a staple in my hair-care routine." — RR
Best Fragrance: Maison Margiela REPLICA On a Date Eau de Toilette
"I recently ended an eight year relationship, and although it was depressing at first, I've been having lots of fun going out on dates. The Maison Margiela REPLICA On a Date Eau de Toilette (£55) has become my go-to fragrance, and I've received tons of compliments every single time I wear it. The scent is long-lasting but not too overpowering, which makes it the perfect first date fragrance." — RR
Best Fragrance: Diptyque Do Son Eau de Parfum
"Diptyque just launched a limited-edition fragrance called the Do Son Eau de Parfum (£140), which has notes of tuberose, orange blossom, and jasmine and comes in a beautiful blue bottle. The scent is really fresh and light, making it perfect for year-round wear." — JH
Best Skin Care: Keys Soulcare Truly Becoming Multi-Benefit Peptide Serum
"Anything Alicia Keys tells me to put on my face I will try in the effort to achieving even one-fourth of her glow, and after using the Keys Soulcare Truly Becoming Multi-Benefit Peptide Serum (£111) for almost two weeks now, I think I'm nearly there. I'm not sure if it's the formula's gentle, gel-cream texture, or perhaps the moisturising peptides and hyaluronic, but there's something about smearing this stuff on every night that gives me an instant dose of calm. The bonus is that I also happen to wake up with softer, healthier-looking skin." — Kelsey Castañon, beauty director
