Best For Those Willing to Try Something Completely New
Institut Esthederm is turning the sun protection market on its head with a range of products that don't carry an SPF rating. Instead, the Institut Esthederm Adaptasun Body Spray (£32) is designed to help the skin adapt to being in the sun, activating the natural melanin process for a long-lasting tan. It still claims to offer UVA and UVB protection, but there's no official rating. This product is designed for skin that rarely burns, but there's also a specially designed spray for more sun-sensitive skin.