INC.redible's Jelly Shot ($10) is a seriously hydrating lip balm that's brand new to Sephora's shelves. It comes in four options: Ex-Revenge (clear with 24-carat gold), Just Be Me (pictured), It Was Only a Kiss (lilac), and Watch Me Go (pH-reactive green). Each features a tiny flower at the base and is made with avocado oil, rice bran oil, and vitamin E.