L'Oréal Paris Ever Pure Blonde Shampoo If you've been slacking on using a purple shampoo (been there), and begin developing some brassiness, call in the big guns. This L'Oréal Paris Ever Pure Blonde Shampoo ($7) will do its best to neutralise the dullness, STAT. L'Oréal Paris Ever Pure Blonde Shampoo $7 from target.com Buy Now