I apply the Honest Beauty Magic Beauty Balm (£16) every morning before I do my makeup, and by the time I've swiped on my blush (the last step of my routine), my lips are soft, smooth, and ready for whatever product I put on top of it, be it lipstick, tinted lip balm, or a stain. And because it's formulated to be used on whatever dry skin you have, I also tend to rub some on my cuticles for good measure.