Color Wow Dream Filter Preshampoo Mineral Remover
Color Wow continues to innovate in the haircare space with its newest launch: a preshampoo treatment spray that promises to remove the mineral build-up that tap water can leave behind in your hair. Created specifically for people with blonde, grey, and white-coloured hair, the Color Wow Dream Filter Preshampoo Mineral Remover (£24) goes on dry hair before you shampoo. Once it hits your hair, the formula acts like a magnet, latching onto minerals like calcium, copper, iron, and magnesium particles that are dulling and staining your strands. The Dream Filter then whisks those minerals away when you shampoo, leaving your colour looking lighter and brighter than before — and letting you put off your salon appointment by a few more weeks.