— Additional reporting by Chloe Dunn and Lauren Gordon
Tori Crowther is a freelance beauty journalist and former PS UK editor.
Chloe Dunn is a social content producer at PS UK. With more than six years of experience in social media marketing, she is always on the lookout for the latest viral buzz. Working across Facebook, Twitter, Instagram, TikTok, YouTube, and Pinterest, Chloe specialises in bringing people together virtually and building global online communities. She has previously worked in the music industry, including at a major record label and for the UK's biggest group of music venues.
Lauren Gordon is the editorial coordinator at POPSUGAR UK, where she creates lifestyle and identity content. Lauren has a degree in journalism from University of the Arts London and previously worked as a showbiz and TV reporter at The Mirror US. Lauren specialises in pop culture, hair and beauty, focusing on trends, sharing in-depth tutorials, and highlighting hidden gems in the beauty industry.