Jennifer Aniston, Hailey Baldwin, and Gigi Hadid have all worn EmiJay hair accessories, but what you might not know about those looks is that the founders behind the brand, Emily Matson and Julianne Goldmark, were only 14 years old when they launched it in 2009. Ten years later, and EmiJay has expanded its many offerings to include barrettes, headbands, and hair ties that are all available in dreamy colourways.