Garrett Greller was diagnosed with arthritis at 14, making the physical tasks from his first job as a cashier difficult. According to the brand, he tried many forms of relief — like medication and OTC treatments — but didn't find anything that worked until he used hemp. During university, he co-founded Uncle Buds, a line that includes the ingredient meant to soothe muscle pains, and has since been used by celebrities like Toni Braxton (who is now the brand's spokesperson) and sold in retailers like Amazon, Target, and Walmart.