This isn't so much a mousse to enhance curls, it's a mousse that is truly meant to be used prior to be a blowout, to create memory before throwing it up into an updo, and to thicken the hair," Adir Abergel, hairstylist and creative director for Virtue, told POPSUGAR about the brand's new
Virtue Volumizing Mousse (£34). "I spent a lot of time in the lab making sure that I found a mousse that was manageable in the sense of not being sticky or stiff but was lightweight and didn't weigh down the hair. When you touch it, it's almost pillowy, and because the formula is little watery, it doesn't become too dense."