Chanel entered the liquid lip game in 2016 with Rouge Allure Ink Liquid Lip Colour, a formula that was so good, it won multiple awards. Fast forward three years, and now the brand is taking things a step further with the Chanel Rouge Allure Ink Fusion (£31), a liquid lip formula that's even more matte and even more pigmented — all while promising to stay put (and comfortable for up to eight hours.
Available in 12 shades, the formula contains vitamin E and silica microbeads, both of which help to keep the highly concentrated liquid lipstick malleable whilst on your mouth, not cracking or drying like many of the ultramatte options on the market.