"My nude is not the same as your nude and I'm aware of that and sensitive to it. So, we approached eyeshadow with this in mind, to prove we understand it and we're doing something about it beyond complexion," Huda Kattan says of her new launch, the Huda Beauty Limited Edition Nude Obsessions Eyeshadow Palettes (£27 each).
Available in three shades: Light Nude Obsessions (a mix of warm and cool tones like champagne, brown, and even an unexpected lilac), Medium Nude Obsessions (warm, spicy hues such as chestnut, deep cocoa, rose gold, copper, and coral), and Rich Nude Obsessions (also a combination of warm and cool colours including burnished gold, crimson red, espresso, and dusty rose), each palette contains nine powder eye shadow formulas — five matte and four complementary shimmery metallic ones.