Bardot is a new line of haircare and styling products that pays homage to the French beauty icon, Brigitte Bardot, who was known for her sexy, voluminous blonde hair. "Bardot's modern relevance is very easy to identify," says Stephen Durham, the founder and CEO of the brand. "Her iconic look has been emulated by successive generations of supermodels like Claudia Schiffer, Giselle Bündchen, Kate Moss, and Gigi Hadid; and in term of today's pop culture, you can see her influence in artists from Beyoncé, to Taylor Swift and Lana Del Rey.
No matter how Bardot wore her hair when she was in the spotlight — down, half-up, twisted into a chignon, or tied up in a bow — she always had lots and lots of volume, and that's what this range of five products is supposed to help you recreate. There's a shampoo, conditioner, dry shampoo, and dry texturising spray, but the star of the range is the Bardot Lift + Volume Spray (£19), which you apply to damp hair before blowing it dry.
And because Bardot has long been a champion of animal rights (she set up The Brigitte Bardot Foundation for that purpose in 1986), "we knew it was important to ensure the range was results driven, yet clean, vegan and cruelty free," adds Durham.