Aside from being encased in the ultraluxurious and iconic Hourglass gold packageing, the new Hourglass Unlocked Instant Extensions Mascara (£29) delivers results that are just as impressive. As the name promises, it gives eyelashes extreme length in just one coat with zero clumps. It creates a false lash effect giving the most natural finish, all thanks to the flexible wand, which catches each and every lash. It's also smudge-proof due to the film-forming technology, but comes off with just a swipe of warm water (or micellar water if you prefer). Oh, and it's vegan and cruelty-free.
The best part? 5 percent of all profits of all Hourglass Unlocked products goes to The Nonhuman Rights Project.