No, Strivectin it not a new brand per se. Founded in 2002, it launched in the UK a year later. However, this summer, the company announced it's relaunching its formulations on this side of the Atlantic, with plans to expand their distribution network,. That means you're going to start seeing their creams and serums on shelves — both digitally and in-store — a whole lot more in the future.
For those who are unfamiliar with the skincare brand, here's a little background. Strivectin's formulas are based around an ingredient it calls NIA-114, which is an isolated form of vitamin B3 that promises to smooth lines and strengthen and hydrate the skin. The brand has (very) thoroughly researched the ingredient (for 35 years and through 30 independent studies), and their hard work has paid off because this stuff actually works. In the US, the brand is beloved by beauty editors and dermatologists, racking up awards year after year after year. If you need some ideas on what to invest in (because yes, the products are quite spenny), we especially rate the Strivectin Intensive Eye Concentrate For Wrinkles (£58), which we've been diligently slathering on since lockdown started, and noticed a significant decrease in crow's feet and crepey-ness ever since.